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Her Heartland Soul

Lovely Midwestern Living

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Lilly Pulitzer sale picks that are perfect for fall

September 10, 2018 11 Comments

Lilly Pulitzer sale picks that are perfect for fall - Her Heartland Soul

It’s that time of year again! It’s time for Lilly Pulitzer’s After Party Sale. It’s the three days of insane prices on some of the cutest fashions. While Lilly Pulitzer is known for their summer looks, they have a ton of sale items that are perfect for fall. And the prices are ridiculous. We’re talking… [Read More]

Spring dresses from the Gal Meets Glam Collection

May 15, 2018 11 Comments

Focus on: spring dresses from the gal meets glam collection her heartland soul

I am such a big fan of Julia and her blog. When I found out she was launching the Gal Meets Glam Collection (available at Nordstrom!), I could not wait to get my hands on some of the dresses. She has curated such a beautiful selection of dresses that are meant to be worn to… [Read More]

Stephanie Moss Salon expands to Countryside Village

May 13, 2018 7 Comments

Stephanie Moss Salon Countryside Village Omaha Her Heartland Soul

Good news for all my local readers: Stephanie Moss has expanded into a second Omaha location in Countryside Village! For fellow downtown dwellers who don’t live out West by the original Village Point location, this means what was a 20+ minute drive is now more like 10 minutes. Win! The new studio looks a lot… [Read More]

Why I ditched my makeup primer

April 23, 2018 11 Comments

Olay Whip Luminous Her Heartland Soul

Calling all beauty lovers: I have discovered your new must-have moisturizer. It’s so good you can save time in the morning by skipping your primer and going straight from moisturizer to make-up. I am all about catching those extra zzz’s. #nightowl So what is this magical product? It’s Olay Whip Luminous and I am seriously… [Read More]

A must-have leather jacket that’s less than $200

February 26, 2018 6 Comments

womens black leather jacket with ripped jeans - her heartland soul

I’ve always wanted a leather jacket but never wanted to make the financial commitment. They can cost a pretty penny. I’ve thought about asking for one for Christmas but it always felt indulgent so I never did. Then one day I stumbled upon this black leather jacket while doing some online window shopping and fell in… [Read More]

Olay 28 Day Challenge

December 20, 2017 6 Comments

Olay 28 Day Challenge Her Heartland Soul

If you follow me on Instagram, you might have noticed I have been participating in the Olay 28 Day Challenge. The challenge just ended and I am so excited to share my results with you guys. I learned so much from this challenge and love what the products did for my skin! Olay 28 Day… [Read More]

Last minute gift ideas for your guy

December 17, 2017 13 Comments

We only have eight days until Christmas! How has time flown so fast?! If you still have some last minute shopping to do, fear not: Amazon Prime has got you covered! Order today and receive your Christmas gifts by Wednesday! Plus: free shipping! Guys are always the hardest for me to shop for, so I… [Read More]

Gift Guide: The Jetsetter

November 29, 2017 37 Comments

gift guide the jetsetter her heartland soul

Today I’m sharing a gift guide for the jetsetter. This is for the girl who’s always on the go with things to do and people to see. Treat her (or yourself!) to a gift that will help make her travels easier, more comfortable, and extra stylish. From a cordless phone charger to a cashmere throw for… [Read More]

The Best Cyber Monday Deals

November 27, 2017 9 Comments

the best cyber monday deals her heartland soul

Ah, Cyber Monday. The much more relaxed, online version of Black Friday. Although it has a horribly outdated name, Cyber Monday is more and more my speed each year. Thanksgiving and the subsequent weekend is for time with my family, relaxing, unwinding, and enjoying the start of the holiday season. Cyber Monday is when I… [Read More]

Chanel sale at SHOPBOP!

November 22, 2017 9 Comments

Chanel is on sale at Shopbop for black friday her heartland soul

This is not a drill. I repeat: this is not a drill. SHOPBOP just launched their Black Friday sale early and Chanel is on sale! Here’s how this sale works. Now through Sunday SHOPBOP is running their Buy More, Save More Sale. Use the code MORE17 and save 20% off orders $200+, 25% off orders $500+,… [Read More]

A Plaid Poncho Look

November 15, 2017 3 Comments

LOFT Plaid Poncho Her Heartland Soul

Cape | Sweater | Jeans | Boots | Belt | Bag | Sunglasses Today I’m sharing a look I wore on a fall foliage tour through Iowa last month. I only snapped a quick picture but I wanted to share it because of how in love I am with this poncho. It’s easy to wear… [Read More]

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Hello! My name is Erin and I’m a 30-something marketing professional living in Omaha, Nebraska. I love good food, clean skincare, traveling the world, and making the most out of every day. Welcome to Her Heartland Soul!

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