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Her Heartland Soul

Lovely Midwestern Living

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My favorite fall cable knit sweater

October 11, 2016 28 Comments

My favorite fall cable knit sweater her heartland soul

I have been on the hunt for a chunky cable knit sweater for what feels like years. Ones I’ve tried in the past add tons of bulk to my frame or are crazy itchy. I wanted something that was slouchy, but flattering! A few weeks ago I found the perfect one. It’s the thick and… [Read More]

The Perfect Fall Vest (on sale!)

October 6, 2016 7 Comments

J.Crew Plush fleece excursion vest sale Her Heartland Soul

You guys, the vest I have been lusting over for fall is on sale! (For the first time!!) This is going to be *the* vest for fall as it’s perfect for layering with plaid shirts, sweaters, and everyday basic long sleeve tees. It’s normally $138 but is on sale for 30% off right now with… [Read More]

Ruffles and Stripes

October 4, 2016 8 Comments

Fall Ruffle Neck Stripe Dress Her Heartland Soul

Now that fall is officially here, I have the urge to do *all* the fall things. There is a pumpkin spice latte in my very near future. 😉 Dress | Leggings (similar) | Boots | Bracelet | Sunglasses The weather was amazing this past weekend so Josh and I decided to go apple picking. While worm-free… [Read More]

Kate Spade Surprise Sale

September 29, 2016 10 Comments

Kate Spade Surprise Sale Her Heartland Soul

It’s that time again… Kate Spade is having their SURPRISE SALE! This is the best time to stock up on Kate Spade goodies. Items are up to 75% off and the selection is unreal. It’s the perfect time to both stash away new items for next summer and also pick up some year-round essentials. Here… [Read More]

The benefits of charcoal for your skin

September 28, 2016 18 Comments

benefits of charcoal for your skin beautycounter her heartland soul

The first time I heard about people using charcoal on their faces, I thought they were crazy-sauce. To me, charcoal was something found in a mine, dug by dwarfs (okay, this part is just from Disney), and used to heat homes. Why would you go and put it on your face? Turns out, I had… [Read More]

Buffalo Plaid

September 26, 2016 55 Comments

Old Navy Buffalo Plaid Shirt Her Heartland Soul

Buffalo plaid and I have are having a moment right now. Top (Under $25!) | Jeans (Under $50!) | Boots | Purse | Necklace This top is so perfect for dressing up or dressing down. It’s equally as cute over a pair of leggings and TOMS as it is over jeans and chunky heels. The… [Read More]

A walk on the sunny side

September 21, 2016 10 Comments

Maison Jules Gingham Top Her Heartland Soul

Top | Jeans | Exact Loafers (Similar Loafers) | Purse | Necklace | Sunnies Omaha has hit its sweet spot with weather right now. Days are cool but sunny and the air is crisp but not cold. It’s the kind of day where you want to spend all your time outdoors in a cute top… [Read More]

Beautycounter for Target is here!

September 13, 2016 5 Comments

Beautycounter for Target Her Heartland Soul

Beautycounter for Target is here!!! I am so excited that the beauty brand I love and believe in is going to be getting national attention in a big way. You guys know I’m obsessed with Target, so this is pretty much a match made in heaven. Read on for more details and make sure to… [Read More]

Best Back to School Planners

August 31, 2016 12 Comments

I’ve been out of school for three years now. That statement makes me feel really old and really young at the same time. Academics were always my jam growing up. Not to giveaway myself as too much of a nerd, but I genuinely liked school, and all the classes, assignments, and projects that went along… [Read More]

Going Red

August 31, 2016 15 Comments

Red Anthropologie Bow Dress Her Heartland Soul

Last night, Josh and I went to the Omaha Go Red Expo. It’s an annual event put on by the American Heart Association to promote awareness and raise funds for heart health and all the research, education, assistance, and medicine behind it. Did you know heart disease kills more women than all forms of cancer… [Read More]

Kate Spade Surprise Sale

August 25, 2016 8 Comments

kate spade surprise sale her heartland soul

Shop Now! I’ve always loved Kate Spade for their playful prints and fun fashions. As I’ve gotten older, I find myself now appreciating their more classic looks and everyday staples. Their surprise sale ends at midnight tonight and features fashions at up to 75% off! (This sale isn’t linked to on their main website, so… [Read More]

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Hello! My name is Erin and I’m a 30-something marketing professional living in Omaha, Nebraska. I love good food, clean skincare, traveling the world, and making the most out of every day. Welcome to Her Heartland Soul!

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