I’m a person that loves to talk. But more than I love to talk I love to listen. I love to get to know people, to understand their desires and motivations and ultimately their thought process. I love to know what makes people tick. It’s one of the reasons I became a marketing major and enjoy the field so much. Marketing is all about connecting with people. If a brand or product hopes to be successful they have to find a way to connect with their target market and matter. They have to be relevant.
I was recently contacted by Peet’s Coffee and was immediately intrigued by their marketing campaign. Titled “Do You Give A Cup?”, Peets wants to know what people all across America care about, and if they would give that topic cups of coffee.
Peets just launched single serve cups of their signature coffee made for single serve brewers. To celebrate they’ve hit the road and are driving all over America asking people to vote on what they care about. They’re rewarding those opinions by giving voters a cup of Peet’s coffee!
Voting topics include deep dish pizza, zombies, hot dog eating contest, summer as a verb, kale, Boston accents, and boy bands. I bolded the ones I give a cup about. 😀 If you’d like to cast your vote and learn more about Peet’s Coffee make sure to check out their Give a Cup website.
Question of the Day: What do you give a cup about?
Disclaimer: Peet’s is sponsoring this post. All opinions are my own.
In the mornings with my cup, I give a cup about What’s for Breakfast! Waffles topped with Cho & fruit, a green smoothie, multi-grain toast w/ coconut pb… the possibilities are endless. but they all go good with a cup of coffee. 😉
I loooove good breakfasts! It’s probably my favorite meal of the day!
i give a cup for finding beauty in the world!
I second that!
I totally give a cup!
Woohoo!
I give a cup about enjoying summer to the fullest!
I love all that summer entails! It’s like one big adventure!
Cool campaign! I give a cup about a healthy balance!
Yes! Healthy balance is what it’s all about!
I totes give a cup about all kinds of stuff. I don’t give a cup for drama though, uh un no way.
haha I like that. Drama free is the way to be!
I give a CUP about a lot of stuff!!! I give a cup about my family and I give a cup that my family and friends are all healthy & happy!! 😀
I love this answer! I always pray that my family and friends are happy and healthy. They’re a big part of the reason I am happy and healthy!
I give a cup about animals – ALL of them. 🙂 They’re a huge source of happiness in my life.
Me too! I love animals. They bring me so much joy!